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Animus is the research library built for marketers who actually want to use what they save — campaign teardowns, copywriting frameworks, audience insights, trend analysis — all searchable from a single question.
No credit card. No setup. Works on everything you're already saving.
You save everything.
That Twitter thread about emotional triggers in ad copy. The Instagram carousel with the campaign breakdown. The YouTube video where the founder explains their positioning shift. The newsletter deep dive on CAC optimization.
You save it because you'll use it — in your next campaign brief, your positioning doc, your pitch to the team.
But when you need it? You can't find it.
You remember that it existed, not where it lives. You search your bookmarks and get nothing. You try Google and end up reading a mediocre listicle instead of the specific insight you already found.
Finds the thing you saved, not just the title you remember.
Type: “What did I save about email subject line frameworks?” Animus searches across every article, video transcript, carousel slide, and thread in your library. Not by title — by what's actually in the content.
Reads the formats you actually consume.
Marketers don't just read articles. You learn from Instagram carousels, YouTube walkthroughs, Twitter threads, and LinkedIn posts. Animus processes all of them:
| Content Type | What Animus Does |
|---|---|
| Instagram carousels | OCR extracts text from every slide |
| YouTube strategy videos | Full transcription with timestamps |
| Twitter/X threads | Parsed into structured key points |
| Articles and case studies | Full-text indexed |
| LinkedIn posts (via paste) | Extracted and indexed |
Builds your competitive library automatically.
Save a competitor's campaign breakdown. Save a thread about their positioning shift. Ask “What have I saved about [competitor]?” and Animus surfaces everything across all formats.
No manual organization required.
You don't have folders for your brain. You shouldn't need folders for your library. Animus auto-assigns saves to collections based on topic. You override when needed — otherwise, just search.
Campaign research. Before writing a brief, ask: “Find everything I saved about performance creative for e-commerce.” Animus pulls from video transcripts, carousels, articles — all cited.
Competitive tracking. Save anything published about or by competitors. Later: “What do I have on HubSpot's messaging changes?” Surfaces the thread, the article, and the carousel you saved three months ago.
Copy reference library. Save every great ad, email, landing page headline you see. Ask: “Show me the best hooks I saved from direct response copywriters.” Instant swipe file.
Trend synthesis. “What have I saved about AI in marketing this quarter?” — a real synthesis across your saved library, not another surface-level roundup.
Onboarding new team members. Your saved research library is institutional knowledge. Animus makes it shareable and searchable — not locked inside one person's browser bookmarks.
Pocket / Instapaper / Raindrop — Saves the link, not the content. Keyword search only. Instagram carousels? Can't read them.
Notion — Good for writing docs. Not built for capture. Tagging everything is a second job. No AI search.
Browser bookmarks — You already know why this doesn't work.
Readwise Reader — Excellent for newsletters and long-form. Weak on video and social formats. No AI question-answering across your library.
Animus is the only tool that processes the full range of marketing content formats and makes them queryable.
Your marketing library is already out there, scattered across tabs and apps. Animus pulls it together and makes it actually useful.
No credit card. No commitment. 14-day Pro trial.
Start with 14 days of Pro — free, no credit card.
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For casual savers
Save $18/yr
For serious collectors
Save $30/yr
For heavy researchers
Save $50/yr